Bicycle Czar

Bicycle Czar started in Brooks' garage in 2007 and has continued to grow with a life of its own as word has spread about the Czar's finely reconditioned bicycles. The Czar now employs some of Sonoma County's best bike mechanics and cycling nerds.


As a young lad and fledgling cyclist owner/founder Brooks Van Holt received a vision of a bicycle business that offered quality used bicycles and parts to cycling enthusiasts at discount prices. After many moons working in the bicycle industry and experiencing the power of the online marketplace through ebay and craigslist, he launched Bicycle Czar in October 2007. Nearly 12 years later he continues to have a passion for all things "Bicycle" and the entrepreneurial spirit that has allowed our nation and Bicycle Czar to flourish. It has become clear to him that "bringing order to the used bicycle world" is a big ass job. The objective has not yet been reached, but great progress has been made. His belief in the cause is unwavering and he has been deeply humbled by the journey and truly grateful to have known the many characters that have contributed to this endeavour.


Dave is the General Manager here at Bicycle Czar. An East Coast New York transplant, Dave made the trek to California in 2012 to experience all Sonoma County has to offer. He started getting serious about bikes, particularly BMX freestyle, at age 12, and the draw of the west coast took hold years later. When an entry level position for the Czar appeared soon after he moved to Santa Rosa, Dave stepped in and has been with us ever since. You'll often find him around the shop, helping customers, getting bikes & parts ready, and tooling around Sonoma County's many local bicycle paths, skateparks, and craft breweries.